Marking dissertation proposla Essay Example | Topics and Well Written Essays - 1750 words

Telemarketing in the Hong Kong Insurance Industry - Essay Example Due to the market liberalization that was engulfing the insurance sector in the region during the 1990s, many foreigners have ventured into insurance and the reinsurance business. It is imperative to note that many of the companies that moved into Hong Kong were mainly from the West, especially from the UK as well as the United States of America. As it was expected, this created an environment within this market or sector that was largely characterized by heightened competition as presented by Clutterbuck. As a result, it became apparent that companies within this industry needed to explore other marketing modes if they were to remain in the business and competitively impact on it. Hence, it is against this backdrop that telemarketing should be construed as a feasible option to help in the option of market amongst the various players within this industry. Telemarketing is a form of reaching the ‘would be’ clients by telephone according to Rosenzweig, and Boone and David. Why is it important? – Why is it the important topic to investigate from a theoretical and/or practical perspective? State how the dissertation will help your personal development objectives; career development objectives; your organization’s objectives (where appropriate) and meet the Henley objectives.   It is every business entity’s drive to increase its profit earnings. To achieve this, a business organization needs to conduct an exhaustive study of its surrounding environment and get information on how operations are executed. On the other hand, the business environment is quite dynamic. In this regard, operating businesses, irrespective of their line of operation, need to take into account these aspects.